Let's talk about something we’ve all wondered about but rarely say out loud: what actually turns men and women on? Spoiler alert, it's not as simple as those "men are visual, women are emotional" clichés. The truth is much more interesting. The Myth We Keep Repeating You've heard it a thousand times. Men are ready in a second, and women need forever to get in the mood. But studies show that both actually reach peak arousal in about the same amount of time. Around ten minutes.